*Lottery rewards* can be used to surprise members with a gift, punch card, or push notification. After you create a lottery, you can send it to a member either using an automation or manually (from **Filter Members**). Which reward this member wins (or if they win at all) depends on the probability of winning each reward.

An Example

Suppose that a lottery is created with a 50% chance of winning a donut and 50% of winning a drink. Then each member who receives the lottery reward wins either a donut or a drink. If instead there's a 50% chance of winning a donut and a 30% chance of winning a drink, each member who receives the lottery reward can either win a donut, win a drink or not win at all (20% chance).

Reward Probabilities

A probability of x% means the chance of winning is x/100. You can add different reward options, each with different probabilities with the following in mind:

- Probabilities apply to each member
__individually__and not to the__group__of all members who receive the lottery reward. For example, if 50 members receive the lottery reward and the probability of winning reward 1 is 10%, this means that each member has a 10% chance of winning reward 1 and*not*that 10% of members (i.e. 5 members) will win reward 1. - The sum of all probabilities cannot exceed 100%.
- If the probabilities of all reward options sum to 100%, each member sent this lottery reward will for sure win (which reward depends on the probabilities for each reward).
- If the sum of the probabilities is less than 100%, not all members sent the lottery reward will win. The default probability of not winning is [100% - (sum of reward probabilities)]. However, members that don’t win will not receive anything so they won’t even know they were sent the lottery.

Tips

- The system doesn't notify members before a lottery takes place, only
*after*they win their reward. Therefore, we don't recommend sending members a push notification to notify them when they don't win. - Send lottery rewards to a specific group of members. For example, send a surprise gift to new members, members that haven't shopped in the business in the last 30 days or to all VIP members.
- Use a lottery to promote your business and club. For example, advertise that on a specific day, all members that spend over a certain amount will receive a discount off their next purchase (anywhere from 5% to 50% off). Create different reward options for different discount amounts (with different probabilities) and an automation to send the lottery based on a member's purchase total. You can even make it more exciting by sending it as a scratch card, where members scratch to find out the discount they won.

**To create a lottery reward:**

- From the
**Benefits**tab, click**Lottery Rewards**and then**Add Lottery Reward**. - Enter the general lottery details.

**Field****Description**Title Enter a title for the lottery. Limit Per Member This is the max number of rewards that each member can receive. For example, if the limit is 1 and a lottery is sent twice, a member who got a reward in the first lottery cannot get another reward in the second. Tags Ignore this field. - Add a reward option: select the
**Probability**of winning this reward and the**Reward Type**.- For
**GiveAsset**: select a gift or punch card, and whether or not to send the member a push notification to tell them they won.__Note__: The push notification content is added to the gift or punch card details. - For
**SendPush**: enter the push notification message.

- For

- To add more reward options, click
**Add Reward Option**.__Note__: The sum of probabilities of all reward options cannot exceed 100%. If the sum is less than 100%, not all members who receive the lottery reward will win. For example, if the sum is 80%, then each member who receives the lottery reward has a 20% chance of not winning. - When finished, click
**Save**.