Auto Customer Segmentation

Customers are automatically segmented according to our data—such as based on their purchase history and preferences. These segments are currently represented using tags, which you can view on a member's profile in the Hub, and use to build more targeted campaigns.

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Tag Format

Segments are organized according to different categories. The auto segment format is: *Category|Type|Value*

For example: *Behavior|RFM|Champion*

 

Segment Categories

There are several types of segment categories, such as:

  • Behavior - buying habits, performance, campaign responsiveness, and more
  • Prediction - predicts future segments like VIP members
  • Personal - info offered by member like lifestyle (such as vegan), or lifestage (such as student)

Segment Type: Behavior

Here are some behavior-related segment types. 

Type Description
Days Since Last Visit

The number of days since the last time they made a purchase. Here are the possible values and their descriptions:

Value Description (# of Days) Tag
0-6 0-6 *Behavior|Days Since Last Visit|0-6*
7-13 7-13 *Behavior|Days Since Last Visit|7-13*
14-29 14-29 *Behavior|Days Since Last Visit|14-29*
1 Month 30-59 *Behavior|Days Since Last Visit|1 Month*
2 Months 60-89 *Behavior|Days Since Last Visit|2 Months*
3 Months 90-119 *Behavior|Days Since Last Visit|3 Months*
4 Months 120-149 *Behavior|Days Since Last Visit|4 Months*
5 Months 150-179 *Behavior|Days Since Last Visit|5 Months*
6 Months 180-209 *Behavior|Days Since Last Visit|6 Months*
7 Months 210-239 *Behavior|Days Since Last Visit|7 Months*
8 Months 240-269 *Behavior|Days Since Last Visit|8 Months*
9 Months Plus 270-364 *Behavior|Days Since Last Visit|9 Months Plus*
Year Plus 365+ *Behavior|Days Since Last Visit|Year Plus*
Never Visited Never Visited *Behavior|Days Since Last Visit|Never Visited*


Note: This tag is updated daily.

RFM

Segments created based on how much the member spents, and how recently and often they visit (Learn More):

Value Tag
Champion *Behavior|RFM|Champion*
Loyal *Behavior|RFM|Loyal*
Almost Loyal *Behavior|RFM|Almost Loyal*
Occasional *Behavior|RFM|Occasional*
Big Spenders *Behavior|RFM|Big Spenders*
Big Spenders At Risk *Behavior|RFM|Big Spenders At Risk*
Almost Lost *Behavior|RFM|Almost Lost*
Lost *Behavior|RFM|Lost*

Note: This tag is updated monthly.

 

 

Segment Type: Personal

Here are some personal segment types. 

Type Description
Preferred Location

The branch that the member visited the most based on their purchase history (and taking into account the recency of the visits). If you're running a campaign for a specific location, you can use this to target members who favor this location.

  • If the relevant branch ID was added to the specific location (Content > Information > Locations), then the location name is used. If not, the ID is used. For example: *Personal|Preferred Location|London*
  • More weight is given to later visits (over the earlier ones) when determining a member's preferred location.
  • This tag is updated every 2 weeks.
2nd Preferred Location

A secondary branch the member substantially visited based on their purchase history (and taking into account the recency of the visits). If you're running a campaign for a specific location, you can use this to target members who favor this location.

  • This tag is only provided to members if they have a substantial number of visits in a secondary location (so not all members will receive it).
  • If the relevant branch ID was added to the specific location (Content > Information > Locations), then the location name is used. If not, the ID is used. For example: *Personal|2nd Preferred Location|London*
  • More weight is given to later visits (over the earlier ones) when determining a member's second preferred location.
  • This tag is updated every 2 weeks.
Updated
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