Customers are automatically segmented according to our data—such as based on their purchase history and preferences. These segments are currently represented using tags, which you can view on a member's profile in the Hub, and use to build more targeted campaigns.
Tag Format
Auto segments appear as tags in the member's profile in the Hub. The auto segment format is: *Category|Type|Value*. For example: *Behavior|RFM|Champion*
Segment Categories
There are several types of segment categories, such as:
- Behavior - buying habits, performance, campaign responsiveness, and more
- Prediction - predicts future segments like VIP members
- Personal - info offered by member like lifestyle (such as vegan), or lifestage (such as student)
Segment Type: Behavior
Here are some behavior-related segment types.
| Type | Description | ||||||||||||||||||||||||||||||
| Days Since Last Visit |
The number of days since the last time they made a purchase. Here are the possible values and their descriptions:
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| RFM |
Segments created based on how much the member spents, and how recently and often they visit (Learn More):
Note: This tag is updated monthly. |
Segment Type: Personal
Here are some personal segment types.
| Type | Description |
| Preferred Location |
The branch that the member visited the most based on their purchase history (and taking into account the recency of the visits). If you're running a campaign for a specific location, you can use this to target members who favor this location.
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| 2nd Preferred Location |
A secondary branch the member substantially visited based on their purchase history (and taking into account the recency of the visits). If you're running a campaign for a specific location, you can use this to target members who favor this location.
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