Customers are automatically segmented according to our data—such as based on their purchase history and preferences. These segments are currently represented using tags, which you can view on a member's profile in the Hub, and use to build more targeted campaigns.
Tag Format
Segments are organized according to different categories. The auto segment format is: *Category|Type|Value*
For example: *Behavior|RFM|Champion*
Segment Categories
There are several types of segment categories, such as:
- Behavior - buying habits, performance, campaign responsiveness, and more
- Prediction - predicts future segments like VIP members
- Personal - info offered by member like lifestyle (such as vegan), or lifestage (such as student)
Segment Type: Behavior
Here are some behavior-related segment types.
| Type |
Description |
| Days Since Last Visit |
The number of days since the last time they made a purchase. Here are the possible values and their descriptions:
| Value |
Description (# of Days) |
Tag |
| 0-6 |
0-6 |
*Behavior|Days Since Last Visit|0-6* |
| 7-13 |
7-13 |
*Behavior|Days Since Last Visit|7-13* |
| 14-29 |
14-29 |
*Behavior|Days Since Last Visit|14-29* |
| 1 Month |
30-59 |
*Behavior|Days Since Last Visit|1 Month* |
| 2 Months |
60-89 |
*Behavior|Days Since Last Visit|2 Months* |
| 3 Months |
90-119 |
*Behavior|Days Since Last Visit|3 Months* |
| 4 Months |
120-149 |
*Behavior|Days Since Last Visit|4 Months* |
| 5 Months |
150-179 |
*Behavior|Days Since Last Visit|5 Months* |
| 6 Months |
180-209 |
*Behavior|Days Since Last Visit|6 Months* |
| 7 Months |
210-239 |
*Behavior|Days Since Last Visit|7 Months* |
| 8 Months |
240-269 |
*Behavior|Days Since Last Visit|8 Months* |
| 9 Months Plus |
270-364 |
*Behavior|Days Since Last Visit|9 Months Plus* |
| Year Plus |
365+ |
*Behavior|Days Since Last Visit|Year Plus* |
| Never Visited |
Never Visited |
*Behavior|Days Since Last Visit|Never Visited* |
Note: This tag is updated daily.
|
| RFM |
Segments created based on how much the member spents, and how recently and often they visit (Learn More):
| Value |
Tag |
| Champion |
*Behavior|RFM|Champion* |
| Loyal |
*Behavior|RFM|Loyal* |
| Almost Loyal |
*Behavior|RFM|Almost Loyal* |
| Occasional |
*Behavior|RFM|Occasional* |
| Big Spenders |
*Behavior|RFM|Big Spenders* |
| Big Spenders At Risk |
*Behavior|RFM|Big Spenders At Risk* |
| Almost Lost |
*Behavior|RFM|Almost Lost* |
| Lost |
*Behavior|RFM|Lost* |
Note: This tag is updated monthly.
|
Segment Type: Personal
Here are some personal segment types.
| Type |
Description |
| Preferred Location |
The branch that the member visited the most based on their purchase history (and taking into account the recency of the visits). If you're running a campaign for a specific location, you can use this to target members who favor this location.
- If the relevant branch ID was added to the specific location (Content > Information > Locations), then the location name is used. If not, the ID is used. For example: *Personal|Preferred Location|London*
- More weight is given to later visits (over the earlier ones) when determining a member's preferred location.
- This tag is updated every 2 weeks.
|
| 2nd Preferred Location |
A secondary branch the member substantially visited based on their purchase history (and taking into account the recency of the visits). If you're running a campaign for a specific location, you can use this to target members who favor this location.
- This tag is only provided to members if they have a substantial number of visits in a secondary location (so not all members will receive it).
- If the relevant branch ID was added to the specific location (Content > Information > Locations), then the location name is used. If not, the ID is used. For example: *Personal|2nd Preferred Location|London*
- More weight is given to later visits (over the earlier ones) when determining a member's second preferred location.
- This tag is updated every 2 weeks.
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