Show different welcomes messages to different users to target specific content to certain members. For example, promote a student discount only to students.
To do this: add a view tag to the welcome message so that only members who have the same tag will be able to view it. For example, if you add the tag "student" to the welcome message, only members tagged "student" will be able to see it.
Members can be tagged in various ways: from Filter Members, using an automation or automatically by Como. For example, you can tag members when they buy certain items, or when they fill out certain fields during registration. Here's how to add the tag to the welcome message: