Punch Card- Business Scenarios

Create punch cards which provide members with a free item or discount when they buy a certain number of items.

Options for sending the punch card:

1. Send the first punch card when a member buys the first punch item. Note: if the member already has an active punch card he won't receive another one. 
The member should have only one active punch card at a given time. 

2. Send a punch card using a rule or one-time activity, the member will not receive an additional punch card when they buy the punch item.

Option for renewing the punch card:

Renew the punch card automatically when a member:

1. Last punch- when the member reaches the last punch on the card they will get a new punch card.

2. Redeems the punch card- after a member redeems the punch card they will receive a new one. 
If a member redeems the punch card and buys a punch item within the same purchase they will receive a new punch card with the corresponding punches.

 

Examples:

1. Punch Card: Buy 9 coffees, Get the 10th coffee for free.

- Send punch card when members join the club, so that member can be able to see what kind of loyalty benefit the business offers.

- Send a new card only after redeem. A member who buys the punch item without redeeming the full punch card will not get a new punch. 

 Configuration:

1. Create a rule for joining the club.

2. Punch card configuration: 

mceclip0.png

 

2. Punch Card: Buy 4 kids meal, Get the 5th meal for free.

- Send the first Punch Card when a member buys a kids' meal so that the punch card is sent to only relevant members. 

- Send a new card only after the existing punch card is redeemed. A member who buys the punch item without redeeming the full punch card will not get a new punch. 

 Configuration: 

mceclip1.png

 

3. A Seasonal Punch Card, expiration is within a month: Buy 5 summer drinks, Get the 6th drink for free. 

- Send the punch card by one-time activity to members in order to trigger the campaign. 

- Don't renew the punch card.

Configuration:

1. Create a one-time activity for sending the punch card.

2. Define an expiration date for the punch card.

3. Punch card configuration: 

    mceclip2.png

4. Punch Card with a time limit per member, Buy 8 loaves of bread, Get the 9th loaf for free. Expires after 6 months from the receive date.

- Send the punch card when a member buys a loaf of bread, so that the punch card is sent to only relevant members and give the member the full 6 months to use the card.

- Renew the punch card after the last punch (even if the member didn't redeem the punch card), the new card will be effective for the same time period. 

Configuration:

 mceclip0.png

 

 

 

Updated
Was this article helpful?
0 out of 0 found this helpful