Create Punch Cards for Campaigns

Create punch cards which provide members with a free item or another discount when they buy a certain number of items. For example, buy 5 coffees and get the 6th for free. 

Article Topics:

All-in-One Punch Cards 
Classic vs. Custom Punch Cards
Create Punch Cards 
View Details & Analysis
No Punches for Free Items 
Multiple Punch Cards 

 

All-in-One Punch Cards

The punch card activity allows you to configure all the necessary settings right in the punch card itself, including:

  • Number of punches & reward for redeeming the punch card
  • Punch item that will entitle members to receive a punch
  • Sending and renewing the card
  • Sending messages to members when they punch, redeem or receive the card
  • Validity period of the punch card 
  • Which members can use the card and in which purchases
  • Display settings of the card like name, description and images

No additional rules are required to punch, send, or renew the punch card, or communicate with members after they engage with the card. In addition, no additional rules are required to give members overflow punches (if you renew punch cards after the last punch). However, you can create punch card rules for more advanced and less common operations like sending the card when members join, or offering bonus punches (ex: double punch Tuesdays).

Classic vs. Custom Punch Cards

Classic punch cards reward members with a free item (such as buy 8 coffees, get the 9th for free). Custom punch cards reward members with a custom discount—such as 50% off specific items, or a coupon for $20 off their purchase. In addition, they allow you to create cases to give different rewards for different locations or POS’s.

Create Punch Cards

To create a punch card:

  1. From your campaign in the Campaign Center, select +Activity and then Punch Card.

    click_punch_card.png
  2.  Enter a name for your punch card and add a description.

    Note: You cannot have more than one punch card with the same name.

    punch_card_name.png

  3. To create a classic punch card (free item reward):
    1. From the Definition tab, select the number of items and which items the member needs to buy to get the reward.
      Note: No rules are required to punch the card.
    2. Select which item the member will receive for free (if different than the punch item)
    3. (Optional) You can limit the number of punches the member can receive in each purchase. For example, if they buy 2 coffees in one purchase but the limit is 1, they will only get 1 punch.

      punch_card_definition.png
  4. To create a custom punch card (advanced discounts and cases):
    1. From the Definition tab, select Switch to custom punch card.

      custom_punch_card.png

    2. Select the number of items and which items the member needs to buy to get the reward.
      Note: No rules are required to punch the card.
    3. Specify the discount of the punch card.
      Note: You can create cases to give different discounts in different scenarios. For example, give different discounts for different business locations, different days of the week, times of day, or member segments (such as student or VIP). Learn more about cases

      Discount Options Description
      On entire purchase Give a fixed amount off or percent off the entire purchase. You can also exclude certain items from the discount and limit the total discount amount of a percent discount.

      Note: If the discount is configured on the POS itself using item codes or deal codes, you can specify this discount here.
      On specific items (or free item) Give a discount on specific items: amount off, percent off, special price or free item.

      By default, the discount will apply to every item. For example, if you give $2 off coffee, they will receive $2 off each coffee in the purchase. However, you can limit the number of times the discount is applied within each purchase, and limit the total discount amount.
      Buy/Spend X, Get Y

      Give advanced discounts on a combination of items or spend: amount off, percent off, special price or free item. Learn more

      Unlike the 2nd option, here you can create discounts that apply:

      • to a group of items together (such as a new price for a bundle of items), or
      • each time that a specific quantity or spend appears in the purchase (like BOGO)

      promo_discount.png
  5. From the Terms tab, define who can use the punch card and when—including:

    • Member segment that can receive, punch or redeem the card
    • Days, dates, and times that the card can be used used (general validity period)
    • How long after receiving the card the member can punch and redeem it (ex: 30 days)
      Note: The actual validity period is the overlap between the general validity period and validity conditions based on receiving it. For example, if the punch card is valid for all of January and up to 10 days after receiving it, and the member receives it on December 28th, the member can punch or redeem it from Jan 1 until Jan 6.
    • Certain purchase conditions for punching and redeeming the card
    • If to automatically send the first punch card when they buy the punch item
      Note: If unchecked, it need to be sent using a rule. If a punch card is sent using a rule or one-time activity, the member will not receive an additional punch card when they buy the punch item.
    • If to automatically renew the punch card upon redeem, last punch and/or card expiration
      Note: If you choose to renew it upon expiration, the member won’t actually receive the new punch card until they buy the punch item.

      terms.png


  6. From the Communications tab, you can select to send push or in-app messages when the member punches, redeems or receives the punch card.

    communication2.png

  7. From the Display tab, you can edit the display settings.

    The display name, description and image are used when displaying the punch card on the member’s benefit list (shown in the app, POS, customer portal, or ordering sites).

    punch_card_display.png

  8. To activate your punch card, click Save.

    Notes:
    • You also have the option to save it as a draft if you're not ready to activate it. You can also save it as a template to reuse again later.
    • Once a punch card is activated, you cannot edit the number of punches. In addition, cards that are deactivated cannot be edited at all.

View Details & Analysis

View KPIs for the punch cards you create to measure the success of your rewards:

  • How many cards were sent in total
  • How many cards were fully punched but not yet redeemed
  • How many cards were redeemed

The number of cards sent = redeemed + fully punched + partially punched + expired.

pc_analysis.jpg

 

No Punches for Free Items

Members will not receive punches for free/refunded items by default and there is no configuration to change this. For example, if a member buys 2 coffees and returns 1 coffee (i.e., quantity= -1), they will only receive 1 punch in their coffee punch card (since quantities are aggregated). 

Note: Depending on the POS implementation, members might still receive a punch for a free item. Even if the member got the right discount, the POS might not report the item back to Como as free (for example, if they report the item at the original price and the total discounts separately).

Multiple Punch Cards

When a member has more than one of the same punch card, the card with more punches is punched. This applies to both punch cards created from the Benefits tab or the Campaign Center.

 

Updated
Was this article helpful?
0 out of 0 found this helpful