Create Emails for Campaigns

Easily create emails for campaigns using the new user-friendly, drag-and-drop design. For example, send monthly newsletters, promote new items to relevant customers or send your holiday offers.

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Article Topics:

Pricing
Create Emails
Customize Emails
Send Emails
View Details & Analysis
Track Emails
Marketing Emails
Email Settings


Pricing

As an add-on feature, businesses will be charged for this service. The first 1000 emails per month are free, and the businesses are charged per additional email according to the territory pricing list.


Create Emails

Add and manage emails from the new Emails tab in your Campaign Center.

To create an email:

  1. From the Emails tab, click + Email.

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  2. Enter a name for the email. This name is internal and not displayed to the recipient.

    email_name.png
  3. Add the from name (default is taken from Operation > Settings > External Services).
  4. Add an email subject, which can include emojis and dynamic text (like member name).

    Note: Add dynamic text by clicking @ and selecting from the following list that appears: first name, last name, anniversary, birthday, email, favorite location, home location, points, credit, custom text field, expiration, location ID and purchase total spend.

    subject_email.png
  5. Add content to your email using the new drag-and-drop design—including images, texts, buttons, social, and dividers. It can be fully customized to your needs: colors, fonts, sizes, rows (to create cool layouts), and more. Learn More
  6. Click Preview to view a preview of your email, and then click Save.

    preview_save.png

 

Customize Emails

There are infinite options of email designs you can easily create. Here’s an overview of the basics.

From Content, drag and drop content blocks and then click the content block to customize it. You can also click on it to view options to delete, duplicate or move it.

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From Rows, you can create cool layouts. Drag and drop a row layout and then add content to it.

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From Settings, control general settings like the width of the content area and background color.

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Send Emails

Emails created using the new editor can only be sent from the Campaign Center, such as using a rule or one-time activity. However, you can still send emails created from the Content tab from anywhere (Campaign Center, Filter Member, etc.).


View Details & Analysis

View details and analysis for the emails you create and send—such as when it was sent and to how many members.

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Upon clicking a row in the analysis, the following measures are presented:

  • Open—counts each time it was opened, even if the same member opened it more than once
  • Click—counts each time it was clicked, even if the same member clicked it more than once
  • Rejected by email provider—doesn’t include bounces
  • Open rate = [unique opens/# delivered] x 100
  • Click rate = [unique clicks/# delivered] x 100
  • Delivery rate = [# delivered/# sent] x 100

*Unique means that if the same member does it twice, it only counts it once.

email_analysis.png

 

Track Emails

You can track the emails you send and view analytics in various ways:

 

Member Profile Logs

Log

Description

Email <template name> was sent to member (from <source>)

Email was successfully sent from Como; source is either Hub (Filter Members or Import User Keys) or Automation.

Email <template name> reached member inbox

Email was delivered

Email <template name> was opened by member

Email was opened

Email <template name> didn't reach member inbox

Email wasn’t delivered—whether the issue was with Como or with the email provider

Email <template name> was clicked by member

A link in the email was clicked, ex: the image, unsubscribe link or any link specified in the HTML file

Email <template name> was marked as spam

Email was marked as spam by the member
Note: This info is not provided by every email client

 

Search Filters

From Filter Members, search for members who were sent emails according to the template, source (Hub or automation), date range, and email activity. The email activity includes the logs explained above, except that a “bounce” is reported separately (ex: wrong email address).

 

Marketing Emails


All emails sent from the Campaign Center are treated as marketing emails so that all the legally required content will automatically be inserted.

This content includes:

  • Option to unsubscribe from marketing emails (via link or email)
  • Text indicating that the email is an advertisement
  • Email footer with the business name, email, phone number, and address (taken from settings)

Note: The legally required text in the email (including translation) is determined by territory. They can be customized upon request.

 

Email Settings


All email settings have defaults so they don’t need to be configured to use this feature. However, you have the option to change the defaults from Operation > Settings > External Services.

 

Field

Description

Business Address (email footer)

Default is the default location address added in the Create New App flow

From Name

Sender name; default is the app name from Content > General Info

From Email

Sender email address; there are 2 options:

  • Como address—default is “no-reply-[locationID]@comosense.com” but you can change the local-part (before the @)
  • Custom address—you can use a custom email domain instead:
    • Enter your email address and then click Generate DKIM.
    • Add the hostname and value to your email client (ex: gmail, outlook)
    • Click Authenticate to verify that the setup was successful

      Note: You must see the confirmation message that the authentication was successful to send emails from this domain.

 

 

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