Easily create emails for campaigns using the new user-friendly, drag-and-drop design. For example, send monthly newsletters, promote new items to relevant customers or send your holiday offers.



📚 In this article...

Pricing
Create Emails
Customize Emails
Send Emails
View Details & Analysis
Track Emails
Marketing Emails
Email Settings

As an add-on feature, businesses will be charged for this service. The first 1000 emails per month are free, and the businesses are charged per additional email according to the territory pricing list.

Create Emails

Add and manage emails from the new Emails tab in your Campaign Center.

To create an email

1. From the Emails tab, click + Email.
   
   
2. Enter a name for the email. This name is internal and not displayed to the recipient.
   
   
3. Add the from name (default is taken from Operation > Settings > External Services).
4. Add an email subject, which can include emojis and dynamic text (like member name).
   
   NOTE: Add dynamic text by clicking @ and selecting from the following list that appears: first name, last name, anniversary, birthday, email, favorite location, home location, points, credit, custom text field, expiration, location ID and purchase total spend.
   
   
5. Add content to your email using the new drag-and-drop design—including images, texts, buttons, social, and dividers. It can be fully customized to your needs: colors, fonts, sizes, rows (to create cool layouts), and more. Learn More
   
6. Click Preview to view a preview of your email, and then click Save.
   
   

Customize Emails

There are infinite options of email designs you can easily create. Here’s an overview of the basics.

From Content, drag and drop content blocks and then click the content block to customize it. You can also click on it to view options to delete, duplicate or move it.

Drag stickers and GIFs to your content box and get access to a library of stickers and GIFs

From Rows, you can create cool layouts. Drag and drop a row layout and then add content to it.

From Settings, control general settings like the width of the content area and background color.

Send Emails

Emails created using the new editor can only be sent from the Campaign Center, such as using a rule or one-time activity. However, you can still send emails created from the Content tab from anywhere (Campaign Center, Filter Member, etc.).

View Details & Analysis

View details and analysis for the emails you create and send, such as when it was sent and to how many members.

Upon clicking a row in the analysis, the following measures are presented:

• Open: counts each time it was opened, even if the same member opened it more than once
• Click: counts each time it was clicked, even if the same member clicked it more than once
• Rejected by email provider (doesn’t include bounces)
• Open rate: [unique opens/# delivered] x 100
• Click rate: [unique clicks/# delivered] x 100
• Delivery rate: [# delivered/# sent] x 100

*Unique means that if the same member does it twice, it only counts it once.

You can track the emails you send and view analytics in various ways:

Member Profile Logs

Search Filters

From Filter Members, search for members who were sent emails according to the template, source (Hub or automation), date range, and email activity. The email activity includes the logs explained above, except that a “bounce” is reported separately (ex: wrong email address).

All emails sent from the Campaign Center are treated as marketing emails so that all the legally required content will automatically be inserted.

This content includes:

• Option to unsubscribe from marketing emails (via link or email)
• Text indicating that the email is an advertisement
• Email footer with the business name, email, phone number, and address (taken from settings)

NOTE: The legally required text in the email (including translation) is determined by territory. They can be customized upon request.

All email settings have defaults so they don’t need to be configured to use this feature. However, you have the option to change the defaults from Operation > Settings > External Services.