February 2022 - News & Updates
1. Data - New Sales Data Templates
New advanced sales data reports are now available in the Data Explorer. You will be able to effectively track your business' sales according to your preferred templates.
For example, you can receive summarized sales reports focusing on certain hours of the day or comparing members vs. non-members.
To access the new sales data templates, follow these steps:
- Go to the Data & BI section
- Click on Data Explorer
- Click on Explore our out of the box reports
- Select your desired sales data template
2. Data - New Dashboards
Your Como Data & BI capabilities have leveled up with our new pre-built and thematic Data Dashboards!
On top of your main Hub dashboard and Data Explorer, you can now view insightful dashboards based on specific domains - your sales, previous & current campaigns, benefits and membership - and monitor your data in an easy and handy yet visual and live way.
To access the new dashboard templates, go to the Data & BI section and select the All Dashboards tab. After being directed to the 4 main domains, select the field you want to review your data on.
You can also change the order by using filters to customize the dashboard based on specific KPIs you want to monitor.
Read more about our new dashboards in our dedicated article!
3. Subscriptions - Support Multi-tier and Different Periods on Subscriptions
With this latest update, you can provide your members with more subscription options, and you can choose whether to renew the package weekly, monthly, quarterly, yearly or any timing you’d like.
With a multi-tier model, your customers will be incentivized to make more purchases while receiving additional discounts.
They can select the subscription plan that is most appropriate for their needs (users can, for example, choose a subscription package that offers unlimited coffee for $60/quarter or one that offers 3 salads for $15/week)
To enable multi-tier subscriptions, please reach out to your Customer Success Manager or our support team!
You can find more general information about subscriptions in our article here!
4. Member Profile - Redeem actions visible on the Members Purchase details
On the purchase screen of the member's profile, you can now see the redeem actions they’ve taken, along with details of the gifts or deals.
5. Campaign Center - Add Dynamic Text with the Number of Points Accumulated after a Purchase
Our new "Points Transaction: Accumulated Points" dynamic field allows you to trigger automated communications immediately after the member receives points as well as include the number of points or credit they just accumulated.
Once a member makes a purchase, just follow these steps:
- Create a rule with the trigger ‘receives points’
- Set action to ‘send SMS’, ‘send Email’ or ‘send push notification’
- In the mention section, under ‘action’, add text: @points transaction: accumulated points
6. Campaign Center - Member Anniversary
You can now automatically send a personalized gift or message when a member completes one, or another, year of their program membership!
Create rules to automatically send members personalized messages or treats on their anniversary in the Campaign Center.
Follow the steps:
- Create a rule and select Event Type (in this case, it will be ‘Has a member anniversary’)
- Determine the date and time at which the message will be sent.
7. Campaign Center - Ability to Customize No Consent Email
Now your business branding can stand out also on your No Consent Email. Adding your business branding and customization to your no-consent email will increase your open rate and bring brand awareness, reducing friction with your clients.
Here is how you can activate it:
- Go to Email section on Como Hub Campaign Center;
- Create a new email template with the name - "como-member-consent-override."
- Create the email with the design and branding you desire. Adding the link for consent within the email text of the email is essential for the user's accessibility.
Later, if you wish to remove the new template and revert to the original consent email, you can easily deactivate the new template, and the default email will automatically activate instead.
October 2021 - News & Updates
1. Member Profile Improvements
We worked on the member profile information to provide you with more details on your members' purchases.
- In a purchase detail, you can now know if a purchase was cancelled, with the mention "Status - Cancelled" (see below)
- You are also now able to see where the points/credits come from or how they are retrieved: accumulation, a payment with points/credits, a cancelled payment with points/credits, etc.
2. Push notifications with image - Tester
Before activating a push notifications with images campaign, you can now send a test push notification to your phone number. It will allow you to check the push notification look & feel before you send it out to your audience.
3. Send Email or SMS for T&C Consent
We made it possible to send an email or SMS for T&C consent triggered by a purchase or an action.
4. Punch Card, Gifts, Deals Analytics
When you click on your punch cards, gifts and deals analysis you will be able to view detailed information on their performance: how many of them were sent, received, redeemed, what is the average spend per visit, or even the average number of days between receive and redeem of the offer.
Check out below the KPIs that you have now access to:
5. Comillia AI Weekly/Monthly Report
If you are currently running Comillia AI campaigns, you can ask your CSM or our support team to activate automatic AI weekly or monthly reports for your business!
These reports will provide you with major KPIs, such as the total and monthly added revenue, the number of redeemed benefits or the redeem rate. It will help you assess the performance of your AI campaign and adjust it for better results.
July 2021 - News & Updates
1. The Push Notification Feature: Images, Gif & Dynamic Content
You now have the option to personalize the title of your push notifications with dynamic content.
Type "@" and choose any field from the dropdown list as shown below.
You can now also add impactful & informative Images & Gifs to the push notification body!
To do so, first contact our support team to activate the feature and then simply upload the picture of your choice!
Your push communications will immediately have a better look & feel and encourage more customers to click and redeem!
This Feature is a similarly to SMS and Emails has cost per usage. The cost of push with image is 0.0005$ per unit sent. The amount sent can be easily viewed on the Data Explorer:
2. Registration Form Analytics
Embed Facebook pixel or Google Analytics within your registration form and start tracking the number of registration form views, the successful members registrations and the members profiles updates!
By utilizing this – the business can track and analyze user behavior and increase the CTR to CVR.
For it to work, the business needs to activate the service from Facebook/google,
An “How to set the service” can be found in the links below:
Facebook: https://www.facebook.com/business/help/952192354843755?id=1205376682832142
Google: https://support.google.com/analytics/answer/1008080?hl=en#zippy=%2Cin-this-article
On Como side to configure it properly just follow these 4 steps:
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Go to “Business Profile” tab.
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At the left menu press the “Social” button.
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Copy the Pixel ID/Google Analytics ID in the corresponding place.
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Save it – And you good to go.
We report to Facebook/Google the following events:
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Page view.
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Registration success.
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Update profile.
Once activated - events should appear corresponded to the above events on each platform’s dashboard
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3. Order Type on a Purchase Action Log
Get more information on a specific purchase by adding the Order Type to the purchase action logs. Choose the order types that will be the most insightful for you: online ordering, take out, dine in, drive through, and more.
4. Gift Landing Page QR Code
Now the landing page can be shared through a QR code rather than by link. Publish it on your social pages & website, print it & display it in store for a greater Gift Sharing campaign' ROI!
5. Redirect URL after Gift Sharing
Design your own success web page and redirect your new members to this URL after they have signed up to improve and personalize the customer journey and drive users to your website!
6. Punch Card Gallery
Add a new screen to the App called - ‘Punch Cards Gallery’ - which redirect to a punch card gallery instead of the punch card list.
This is how it looks:
This new configuration is under branding(NEW) → Design (New) → Punch Card → Enlarge Card Display (On/Off). You should increased the height of the punch card to 600px and increase the gap above and below the card for header and number of punches.
May 2021 - News & Updates
1. Subscription
- Recurring revenue
- Extra revenue on top of the subscription direct cash flows, as members usually purchase items outside their plan when visiting your restaurant
- Overall, subscriptions drive-up your customers’ lifetime value by increasing their average visit frequency (as subscribed clients will come regularly to redeem their subscribed item)
👉 For more details, check out our dedicated article!
2. Welcome messages and catalog item expiration
Create welcome message/ catalog on your app with an expiration date (days/hours).
For example: add a welcome message to your App for a fixed period to communicate about your campaign. Once the campaign is no longer active, the welcome message will disappear as well.
3. Videos and GIFs available in catalog & welcome messages
Until today, we had the option to add only images to the catalog and welcome messages.
Now, there is a new option to add also videos & GIFs!
4. Purchase source type/ name in rule conditions
Add the Purchase source type/name as a condition in a rule triggered by "when a member redeems a benefit". For example, give members that redeem a benefit from ordering a new benefit for their next visit.
5. New sliding widgets carousel for your bespoke app
You can now have a slideshow of images within your App to convey different messages to users. This slideshow can contain different images, the side images appearing partially to make it clear that the user can slide left and/or right.
👉 For more details and new app features, check out our dedicated article!
April 2021 - News & Updates
1. Allow hiding widgets from Non-Members/ Members
This new capability enables you to decide who will see what on your app home screen. You can create a different app view for your members and non-members.
For each home screen widget added a new button 'who can view it?': All users/ Members only/ Non-members only.
2. Apptext for User's Name
Three new App Texts were added to the profile widget that allows you to customize the text for the first name, last name, and the main identifier.
3. Catalog Page with more layout options
A new option was added to the Catalog list Layout.
Now, you have the option to choose how many items do you want to display in a row (3/4/5).
4. Add a background to the profile page
Add your own customized background to the Profile Page instead of using the same background for the whole app.
👉 For more details and new app features, check out our dedicated article!
March 2021 - News & Updates
1. Extend Promo Code
This new capability allows you to extend the Promo Code campaign once it is deactivated.
A Fix code campaign that was deactivated can now be re-activated without any time limit and an auto-generated campaign that was deactivated can be re-activated only within 30 days.
Note: You can extend the campaign up to a month each time.
👉 For more details, check out our dedicated article!
2. Facebook Pixel / Google Tag Support in Landing Page
The Facebook pixel/Google Tag is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.
By integrating it to your gift landing page, you will be able to track customers joining from there, find look alike crowds and make sure your ads are shown to the right people.
February 2021 - News & Updates
1. Deep Link
Deep Link is a smart URL that allows you to send existing and potential users to the app home screen or to a specific web view. This gives customers a richer user experience when interacting with marketing campaigns.
You can send the link through an SMS, Push, or publish it on your social media.
For example - send through SMS your ordering web view! When the user will click on the deep link, it will redirect them to the app and open the web view previously defined!
👉 For more details,check out our dedicated article!
2. Clickable link from Push Notifications
When members click on the push notification from their lock screen, the app will open and then the web view will pop up with the URL from the push.
For example - send an external survey (e.g., Howazit) in a Push Notification!
January 2021 - News & Updates
1. Points Shop New Capabilities
Customize your Points Shop with specific items for seasonal events like Valentine's Day or certain customer tags like Veggie or Big Spender!
- Membership condition: you can limit your Point Shop Items to be available only for specific member tags
- Time condition: you can limit the Point Shop Items to be available only for a specific period
2. Comillia Hint
Get a heads-up when you plan to interact with members who already received marketing messages from your business lately to avoid customers' weariness. Thank you, Comillia Hint!
3. New Email Editor Capabilities
- Stickers & Gifs: Two new content tiles are now available in our email editor: Stickers and GIFs. Drag them to your content box and get access to an amazing library of stickers and GIFs. Enrich and upgrade your email layouts without leaving the email editor page!
- Commenting: with the new Commenting feature, co-edit emails with your team mates, comment on specific email rows and make your marketing email process much more efficient!
4. In-App Videos
We now support playing videos inside your App!
Our new In-App latest improvement will allow your users to watch your videos without leaving the App. When closing the browser or clicking on the Back button, they will be right back to your App!
November 2020 - News & Updates
1. Affinity Report
(Recommended bundle items)
2. Member’s Tag – Auto-Complete
Select a member’s tag (as a condition, attribute, action, etc.) with an optimized user experience by viewing a list of member’s tags in an auto-complete dropdown.
3. Friend Referral
Improve your Friend Referral campaign by rewarding the advocators for their referrals only once the referred member makes their first purchase.
4. Comillia - multiple gifts
Now in the Comillia campaign, you can create multiple gifts with different communications and Comillia will know which gift to send for each member based on his/her attributes and behavior.
