The subscription business model consists in having a customer pay a recurring amount of money (every month or year) to gain access to a product, service, and/or experience.
Clients who are part of the subscription plan will get access to special pricing, discounts and member only benefits.
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How it works: Joining from App
How it works: Joining from Customer Portal
How it works: Joining from Website
Set-Up
1. Subscription feature is dependent on activating several external event rules, all can be found under product templates - activate all 3 templates:
2. Set up the subscription plan rules and don’t forget to add a specific customer condition with the “subscribed” tag.
3. Send a request to Partners Support / Your Account Manager to Set up Stripe connect.
4. Use this guide to set up the subscription product on your account:
https://docs.google.com/document/d/1EtL87VDYbhiBBqYBxlCN58wno7jp9k-o0ox8lIni-jI/edit?usp=sharing
4. After completes onboarding to Stripe + creating the product - revert to partner support/ account manager to confirm the account and the subscription product was set up and well connected
How it works: Joining from App
1. Customer Clicks on the Subscription button on the app (can be a welcome message, tile, side menu..).
2. A Stripe checkout page is displayed, where the customer can add his billing details and subscribe.
3. Once Subscribed, a subscription tag (“subscribed”) will be displayed on the customer profile.
How it works: Joining from Customer Portal
1. Customer Clicks on the Subscription banner (or side menu button) on the customer portal.
2. A Stripe checkout page is displayed, where the customer can add his billing details and subscribe.
3. Once Subscribed, a subscription tag (“subscribed”) will be displayed on the customer profile.
How it works: Joining from Website
1. Customer Clicks on the Subscription promotion banner on the website and redirected to a Como iframe login page.
2. If he is not a member, the customer will be able to complete registration (being a member is a must in order to join the subscription program).
3. After successful Login or Registration, Stripe checkout page is displayed, where the customer can add his billing details and subscribe
4. Once Subscribed, a subscription tag (“subscribed”) will be displayed on the customer profile
Ongoing
- Renewal is automatic on the billing date.
The customer will be billed once every month (week/year) the day they subscribed. - All subscription related deals or rules should be limited to this tag.
- At all times, the customer will be able to click the same button again to view and edit their billing page.
Cancellation
- To cancel the plan, the customer clicks “Cancel plan” on the billing page
- The customer will be automatically tagged “subscription.pendingCancel” so that the business can easily find the pending cancellation group.
- The cancellation will take effect at the end of the current billing period.
- Until then the customer will still be subscribed and be able to enjoy all related benefits.
More Information
- The feature is available with Stripe payment gateway only
- Multiple subscription tires per business are not enabled at the moment
- First Subscription month for free is not supported
Different subscription models
Subscription on a fixed amount of a recurring item
Replenishment subscriptions services tend to have high conversion rates as customers subscribe to them for long-term.
They are a great way to dip your toes into the subscription game.
Start with a coffee subscription and evolve to a subscription on one of your signature products!
Unlimited products per month/year
This is the most exciting subscription type for your members who will get their product “for free” after reaching a certain threshold!
Curation subscription
Every month, you select items to include in the subscription plan that your clients will love, to have them try out new products that they will eventually buy outside the plan!